The appearance has been revised completely and now comes across as modern and fresh. The logo still includes the oval core element, which symbolizes the 400m track. A contemporary typography was selected for the font. The relaunched website captivates with colorful visual elements and cleanly structured content.
PRINTEX AG from Dagmersellen is in charge of the conception and implementation of the new corporate design. Printex has been an important partner of Spitzen Leichtathletik Luzern for many years. As a total provider on the media market, PRINTEX AG offers holistic marketing concepts, from the idea to the finished product.
Besides the social media channels on Instagram and Facebook, the website remains the most important online communication tool. The new website delivers important information for visitors, athletes, media professionals and sports fans around the world. Nowadays, more than 50% of all web visits are made from mobile devices. The interactive web design takes this into account and optimizes the display for each device. The website will soon be available in English as well.
The website was developed with the Enterprise CMS Magnolia, which enables high access loads during the meeting without problems. The technical implementation was done by the young Lucerne-based company TOCK MEDIA. TOCK MEDIA is specialised in the development of highly scalable web platforms and individual software for sporting events.
Spitzen Leichtathletik Luzern would like to thank the two partners for their great commitment and is looking forward to starting the new decade with a fresh wind of change.
The European Athletics Association (EAA) and the International Association of Athletics Federations (former IAAF, now World Athletics) have also undergone changes. The previous European Athletics Permit Meetings will now take place under the new global umbrella brand World Athletics. Spitzen Leichtathletik Luzern will be held as part of the World Athletics Continental Tour Silver (Europe).